the PIPELINE: Style on Tap

• Previous Link Love: Hedi at Home with Yves, Hillary Goes with Oscar, and Happy Birthday Kate!
• Futurama: Hussein Chalayan's Greatest Hits to Be Exhibited in London Next

• January 16, 2009 10:28 AM
• News

Collab Alert! Puma Pounces on Alexander McQueen

By Gabriel Bell

In this time of rampant collaborations, some are good—Charlotte Ronson for Urban Outfitters—and some aren't worth remembering—Madonna for H&M. Paring brands and designers is tricky business, but we think someone just got one right. As WWD reports, Puma, the forward-thinking sport line, has just announced a deal with Alexander McQueen, the forward-thinking madcap Brit designer. Oh, we can just imagine the possible wonderful wares that will be on display when the line, "Alexander McQueen Puma apparel and accessories," by name, debuts next week in Milan. Puma has certainly been killing it as of late—check out these trompe-l'oeil sneakers as evidence. Presented through a short film, the collection will feature t-shirts, jackets, and other sporty looks ranging from $75 to $790. A high a price as that is for athletic-teamed gear, we're going to keep our eyes on this one. (WWD)

More Posts:
My Style, Rumi Neely: The Toast of the Blog-o-sphere Dishes on Her High/low Look
Weekend Events: January 16 - January 18