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  • August 13, 2008 1:52 PM
  • News

Cologne in Motion: Prada Scent's Short Film Fest

prada_main.jpgCinema and scent rarely go together. But for the launch of its new men's fragrance, Infusion d'Homme, Prada enlisted the expertise of nine experimental young directors to create short films as an alternative to traditional advertising. Filmmakers were asked to express the perfume triggered in their imagination with only restriction: don't make a commercial. Certainly, they were challenging: "Work In Progress" had us questioning our very existence and "Mesmerizing" had us thinking of Devendra Banhart's lastest video. Perhaps the most Prada-esque of the bunch was "Spring Rain" by Beng!, which trouped sexuality, skin, and luxury. Smells like a winner to us.

To watch the videos, go to www.prada.com and search under "projects."

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