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  • August 20, 2008 9:26 AM
  • News

Food Fight: Converse's Tasty Fall Campaign

By Nicole Schlomann

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Some things might change, but good food and good kicks never go out of fashion. John Varvatos, who has a penchant for immortalizing New York's subcultural monuments, has captured French bistro-diner Florent for eternity in his latest ad campaign for Converse.


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The Fall '08 collection, worn by a smoldering Daisy Lowe and male model Liam Wade, was shot by indie photographer Ryan McGinley in the now-defunct eatery and former nightlife pit stop. Playful, irreverent, and a bit rock n' roll, the campaign, using the phrase "Get Chucked," is a cheeky love letter to the brand and the restaurant.

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Acting out late-night antics, a flirty Lowe and her pal Wade play with french fries, squirt ketchup messages on plates, and pose atop counters. The fall collection is worth looking at, too—vintage-inspired knits, glittery frocks, and polished coats are just as tantalizing as the diner fare.

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