the PIPELINE: Style on Tap

• Previous Box Lunch: A Headless Menagerie, Nau Returns, and Sex Club Soda
• Morning Java: Male Wedges, Tea Service, and Aristocrat Chic Next

• June 25, 2008 4:03 PM
• News

Jersey, Baby: The New Water Club is a Totally Shore Thing!

By Annie Dolmatch

Unless bred on the Jersey Shore and knowing its well-hidden charms, most New Yorkers would grimace at the mere thought of summering south of state lines. After this weekend though, Atlantic City will have more to offer than the low-profile pleasures of clam shacks (yum!), slot machines (yeah!), and skee ball games (wee!). A.C. is getting ready to welcome a whole new wave of weekenders with the opening of the the city's shiniest jewel—the brand new swanked-out Water Club.

Officially opening its doors tomorrow, the newest Borgata Signature hotel gives city dwellers looking to claim their sun and surf an alternative to the insanity of the Hamptons' uni-lane traffic snarl. And lest you think this is another Marriott by the beach, the 43-story, $400 million hotel features five pools, a two-level spa, rooms modeled after urban lofts, six boutique shops (yep, Roberto Cavalli is in the house), and, of course, a casino. Because, really folks, underneath all the Mayle and Thom Browne, we're all just a bunch of seniors looking to play the slots and roll the dice. Jackpot!

The Water Club, 1 Renaissance Way, Atlantic City, New Jersey, 1-800-800-8817; www.thewaterclubatborgata.com. Rooms start at $279 a night.

More Posts:
Peace Corps.: Pade Vavra's Disarming Charms