Pipeline RSS

the PIPELINE: Style on Tap

  • January 8, 2009 3:16 PM
  • News

Red Baiting: Saks' Commie-Inspired Campaign

commies_0108.jpgIn his "Front Row" column in today's Times Eric Wilson notes the cheeky, ironic, Communist-inspired marketing campaign now revolutionizing the image of the all-too-Capitalist Saks Fifth Avenue. Based on Soviet-Era propaganda posters, the ads, catalogs, and bags designed by street-art demigod Shepard Fairey feature imperative slogans ("WANT IT!", "ARM YOURSELF") that encourage costumers to pursue consumerism with the same zeal the Bolsheviks once encouraged Ukrainians to labor on collective farms. Somehow, this reminds us Barneys' " Peace-and-Love" campaign. As well, with their current 80% discounts, Saks may be entering a new era of socialized shopping in any case. (NYT)

More Posts:
Thursday Sales: Unis, Manhattan Portage, Creatures of Comfort, Project No. 8 and Many More!
Obedient Sons and Daughters Shuts Down and The Hutsons Start Anew

R29 Local Editions
About Refinery29Refinery29.com is your ultimate online destination for discovering the newest and best in style, shopping, and emerging trends from the runways to the streets. Every day, Refinery29 delivers up-to-the-minute insider reports on the designers to know and the coolest global street style, breaking fashion news from sample sales to boutique openings, along with the best local shopping reports from experts who know their cities best.